Shell Loyalty Program

Web app

In 2016 Shell South Africa tasked us with designing a web loyalty app for their annual franchisee conference. The web app, which enabled them to gain points and win rewards while at the conference, was free to be used by all the attendees. The aim of the app was to introduce the potential possibilities that were available to franchisees through a loyalty program.


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Royal Dutch Shell plc, commonly known as Shell, is an Anglo-Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas "supermajors" and the sixth-largest company in the world measured by 2016 revenues.

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